Elevate your business with 15 marketing experiments! From strategic pricing to influencer outreach, discover effective tactics to optimize your approach and boost success.
![marketing experiments](/uploads/marketing_experiments_28f19efee3.jpg)
## 15 marketing experiments to run:
1. Introduce an expensive pricing plan that makes your main plan look like a no-brainer
2. Add a pop-up after 30 seconds to collect emails for automatic sequence
3. Record 30 TikToks about your product
4. Build a free AI wrapper that promotes your product organically
5. Write 5 educational long-format tweets about your niche
6. Send a limited discount for free users. Send an annual discount upgrade to your monthly subscribers
7. Sponsor 5 newsletters in your niche (small and big)
8. Set up Google Ads campaigns on relevant long-tail keywords
9. Change your free plan to a 7-day free trial
10. Send cold DMs to 10 influencers offering your product for free
11. Find 20 questions on Reddit to plug in your product organically
12. Ask your 5 most satisfied customers to record a video testimonial
13. Call out your biggest competitor on your landing page (compare table)
14. Record a free 30-minute video course as a freebie to promote your main product
15. Start a weekly newsletter sharing your startup journey

Elevate your business with 15 marketing experiments! From strategic pricing to influencer outreach, discover effective tactics to optimize your approach and boost success.

Optimize Your Marketing Strategy: 15 Marketing Experiments to Boost Your Business

![How to hire A-players every time](/uploads/A_group_of_highly_talented_individuals_106cf0c657.jpg)
_Avoid these 15 red flags:_

1- If someone obsesses about their title, they care more for optics than tactics. 
**Titles chasers = clout chasers**

2- They can't bring anyone with them as a new leader?
**Means no one thought they were worth following before.**

3- If someone's calendar is unorganized and uncategorized... so is their life. 
**Structured minds structure most things.**

4- When someone is late to an interview, for any reason, ever, it's never worked out. 
**Which is funny because I'm always late (red flag).**

5- You interviewed someone before, they weren't right. So you gave them another chance. 
**9 times out of 10... trust your first gut.**

6- When someone lists more than 2 jobs they have at any given time.
**No, you do not do 10 "board" positions simultaneously and well.**

7- If someone has a new startup and a podcast? Immediate no. 
**Grow the business, not your brand, first.**

8- You walk into a startup founder's office and the walls are covered in articles about them...
**Don't invest.**

9- They have a company with 3+ founders.
**That's a no. Too many cooks mean a disaster in the kitchen.**

10- The founder prioritizes meetups and speaking events over doing the work. 
**Ship product, then take interviews.**

11- Someone refers to themselves as founder often & unprompted?
No bueno.
**I started ABC company > I am a founder**

12- A founder writes a slew of twitter threads while in the early stages of their non-media company. 
**Run don't walk away.**

13- A potential executive hire has a side hustle?
**Red flag.**

14- You call all the references for a new hire and no one calls you back. 
**Do a double take.**

15- New hire tells you they have a competing offer to negotiate their compensation.


Avoid these 15 red flags, to hire A-players every time

How to hire A-players every time

![13 mistakes that you can avoid to build $10M startup](/uploads/Dream_Shaper_v7_13_mistakes_that_you_can_avoid_to_build_10_M_sta_1_1_be6e4217db.jpg)

Here you read [Tibo's](https://twitter.com/tibo_maker) story about the lesson he learned about his mistakes before he sold his last startup for $10M:

## 1. A deal Is NOT done until it's signed
This goes without saying, but whatever you do: PUT. IT. ON. PAPER.
I lost a huge deal for a Rayman video game I made because I didn't put it on paper. Big mistake.
(I wasn't smiling 3 months after this picture)
![A deal Is NOT done until it's signed](/uploads/Tibo_1_6abc75ee60.jpg)

## 2. Not being distribution focused
Being a techie I was always focused on developing the product & making it better every day, rather than even thinking about how will I get customers & take the product to them.
It was a hard lesson to learn. There's no point in building a product if your target customers don't even know that you exist.

## 3. Envisioning the product way too ambitiously
Like any other first-time founder, I underestimated the complexities of building, launching, marketing & selling a product. 
I was dreaming up a product that was far beyond the scope of reality, My bold ambitions were ready to shake the world with my product.
_Yeah, that didn't happen!_

## 4. Not having a clear understanding of the users
![Tibo-2](/uploads/Tibo_2_89f4a3cdf4.jpg)
I built a startup for parents but I wasn't a dad yet. I was mostly operating just on assumptions.  
And let me tell you, your assumptions are just fueled by your biases.
Now I'm building Tweet Hunter for fellow creators, and operating directly from experience.
It's much easier to understand your user when YOU are the target user

## 5. Hiring friends
Don't hire your friends just because they're your friends. Hire by:
- Motivation
- Competence

And no matter how much time you spend choosing, no matter how high the bar is, Double it.

## 6. Hiring too many people
Taking on too many employees can be counterproductive; I learned this the hard way after spending countless hours managing my interns. 
Turns out, doing it myself was much more effective!

## 7. Not having a core founding team.
![Not having a core founding team.](/uploads/Tibo_3_33e989022a.jpg)

**30% Of Something Is Better Than 100% Of Nothing**

Great co-founders are the true hack. You can't expect employees to give their 100% if they own 0% of the company. With cofounders, they'll go above and beyond because incentives are aligned
Your relationship with your co-founder is unique, so it's bound to have its hiccups. But you can use every bump as an opportunity for growth

## 8. Spending time & energy on raising funds
Seeking funds is not bad, but the point is to understand "when & why" you need funds. Everyone thinks you're crazy until you raise funds, but crazy is good. It's crazy that win. Don't raise funds for:
- Press
- Bragging rights
- Validation of an idea
Not worth it.

## 9. Working 2 years on a product without any substantial growth
You've to be optimistic about the product you're building, don't get me wrong; but you must know if & when it's time to pull the plug, don't waste your most valuable asset, time, on a pursuit that's going nowhere

## 10. Not having a financial backup
As a founder, you need to have an emergency fund ready for when something unexpected happens. The cost of starting up can be expensive, & if you don't have money set aside for unexpected costs, it could ruin things.

## 11. Acting on every advice anyone gives
You can always turn to others for advice, but you're responsible for how the story will play out. People with advice don't have to live with the consequences, you have to!

## 12. Not taking enough breaks
Trying to 'have it all' can quickly take its toll on startup founders. Juggling the delicate balance of building & networking without taking breaks can be damaging in the long run. Don't forget to pause every now and again!

I always wanted to live a Nomad life, but in order to "hustle hard", I longed for that idea for a bit too long. But now I'm living it. This is from my stay in Thailand 👇
![Not taking enough breaks](/uploads/Tibo_4_edb98c702f.jpg)

## 13. Audience-First Approach Is The Future
Incarnate your startup on Twitter to create a following. Or partnering with influencers on Twitter/Instagram/Youtube to save you months of pain.

How Tibo crashed 3 startups before he sold his last startup for $10M. Here are 13 mistakes he made that you can avoid.

13 mistakes that you can avoid to build $10M startup

![47 Entrepreneurial Insights: Practical Advice for Success and Growth](/uploads/993642_47_Entrepreneurial_Insights_Practical_Advice_for_xl_1024_v1_0_12a69b8607.jpg)
- Stop reading 100+ business books & just start.
- If people root for you to fail, cut them out of your life.
- The best entrepreneurs know how to teach themselves.
- You learn 100x more by trying than by reading ab someone else.
- If you don't know how to sell, you're going to struggle.
- Thick skin is a prerequisite for building in public.
- You go 10x faster by supporting people, not tearing them down.
- No matter how good your product is, someone will hate it.
- Price whatever you offer at a rate you'd be comfortable paying.
- Your network can either speed you up or slow you down.
- Pessimists are often right, and optimists are often wealthy.
- Stop asking everyone, and start figuring shit out on your own.
- If you don't respect people's time, they won't respect you.
- Always over-communicate.
- Assume you can learn something from everyone.

![you can learn something from everyone](/uploads/53086_Assume_you_can_learn_something_from_everyone_Assu_xl_1024_v1_0_c8461eefb7.jpg)

- Assume everyone you talk to is also full of shit.
- Your business heroes are regular people who took action.
- If you can make $1, you can make $1,000.

_[How to make your first $1 on the internet](https://nextunicorn.club/article/how-to-make-your-first-1-on-the-internet)_

- If you can make $1,000 you can probably make $100k.
- Don't ask random people questions. Ask your customers.
- You don't need meditation and sunlight. You need action.
- Don't "find a mentor". Do interesting things & attract mentors.
- Promote yourself online every day.
- Write daily for at least 30 minutes.
- Ignore haters. They are the least interesting people.
- Help others and let them reciprocate. If they never do, move on.
- Go to therapy and be honest.
- Drink less alcohol.
- Start with one revenue stream, but diversify shortly after.
- Anyone selling instant results is a con. 
- Systems beat motivation & discipline every time.
- Quit focusing on tools and tech. Just use what you know.
- Experiment often, but never with 2 new variables.
- Use data to create better content.

![Use data to create better content](/uploads/Use_data_to_create_better_content_54aa32b4ab.jpg)

- Never plagiarize people but borrow shamelessly.
- Stop trying to be cool. Be successful. Cool will come.
- You're a lot less clever than you think you are. Be clear.
- Be on time for important things. You're not a teenager.
- Nobody is coming to save you.
- Arguing online is a waste of time and energy.
- Don't be arrogant, but have a mindset that you can do anything.
- You never know what will resonate. Try a lot of different things.
- Don't argue with your customers.
- Everyone has the same 24 hours. It's how you use it.
- It's not helpful to study Elon and Bezos if you're making $0.
- Nobody cares about you. They care what you can do for them.
- Quitters win a lot because they know when to give up.

Discover 47 actionable insights for entrepreneurial success in '47 Entrepreneurial Insights: Practical Advice for Success and Growth.' Learn from seasoned entrepreneurs and accelerate your path to prosperity.

47 Entrepreneurial Insights: Practical Advice for Success and Growth

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Next Unicorn

Baby Fotor is an AI-powered baby face generator that provides the most realistic and exciting preview for you and your partner.

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Babyfotor

JewelryOnLight specializes in delivering unparalleled elegance, offering an exquisite array of meticulously crafted rings, necklaces, bracelets.


JewelryOnLight

Qwaiting is a Queue Management Software designed to help businesses to simplify their queue system and increase customer satisfaction. Customers can book appointments hassle-free, share feedback and also improve staff efficiency. It is easily accessible on PC, Laptops, and Mobile phones.
The system is ideal for businesses like - Banks, Clinics, Education institutions, Hospitals, Immigration.

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Qwaiting

Bag2Bag Travels And Hospitality Services India Pvt. Ltd
### Tell us about yourself and your background? What did you do in the past?
Startups own a zest to try something new and customize services as per requirement. Bag2Bag is one among them. Bag2Bag is a rising Bangalore based travel startup founded by Anurag Tiwari, Gaurav Garg, and Alok Mishra, the trio knows each other from past 10 Years. The startup emphasizes in service that allows people to book hotels room by hours and night stay. Many hotels today have a fixed slot for the room even if it is not required but when you talk about Bag2Bag they are offering a service which is definitely the need of hour looking at various segments of people that have availed the service. 

### How did you find the idea?
The idea was essentially developed by realising our own pain when we have paid a hefty amount of money for hotel rooms while travelling for exams, interviews or even leisure. We started doing some research and spoke with friends and found it a real pain exists in this fast-changing world. Our mode of travel has become so fast that in a single day we have a meeting in Bangalore and another in Singapore, we have started renting cars and bikes instead of buying them, even our size of luggage has become so light, but we are still stuck in legacy style regular 24-hour hotel booking. This must change and in fact evolving very fast.

### Tell us about your company/work space?
Bag2Bag is a pioneering and customer-centric platform in the travel and hospitality industry, providing an innovative solution for travelers seeking flexible and convenient accommodation options. Established with the vision of transforming the way people experience travel, Bag2Bag offers a unique booking platform that allows guests to book hotel rooms and accommodations on an hourly basis. With an extensive selection of 10000+ partnered hotels across 100+ cities, Bag2Bag offers customized hourly stays, overnight hotels, resorts, service apartments and more for hours, days, weeks, or months providing travelers with flexibility and savings. Established in 2019, Bag2Bag is diligently managed by its three founders—Alok Mishra, Anurag Tiwari, and Gaurav Garg—leading a team of over 22 dedicated employees in crafting exceptional travel experiences for individuals, headquartered in Bengaluru, Karnataka.

### Any advice for other founders?
For aspiring entrepreneurs looking to embark on their own business journey, especially in the hospitality sector like Bag2Bag Hotels and Homes, our advice would be to prioritize innovation, adaptability, and customer-centricity.

Firstly, strive to identify and address unmet needs or pain points in the market. This could involve offering unique services, leveraging technology for convenience, or focusing on sustainability and eco-friendliness.

Secondly, remain agile and adaptable in the face of challenges and changing market dynamics. The ability to pivot quickly, embrace new opportunities, and learn from setbacks is crucial for long-term success.

Additionally, prioritize building strong relationships with customers by delivering exceptional service, maintaining transparency, and actively seeking feedback to continuously improve.

Furthermore, don't underestimate the importance of building a strong team. Surround yourself with talented individuals who share your vision and values, and empower them to contribute to the success of the business.

Finally, stay committed to your vision and persevere through the inevitable obstacles and setbacks along the way. Success in entrepreneurship often requires resilience, determination, and a willingness to learn and grow from experiences.

### How do you see the future? What is your plan for it?
Bag2Bag Hotels and Homes envision an ambitious future, marked by expansion into new markets, continuous innovation in services, and a commitment to sustainability. Plans include scaling operations to key tourist destinations globally, leveraging emerging technologies to enhance customer experiences, and forging strategic partnerships with eco-friendly suppliers. Additionally, Bag2Bag aims to diversify its offerings by introducing unique accommodation options such as eco-friendly stays and immersive cultural experiences. With a focus on customer-centricity and sustainability, Bag2Bag aims to become a trailblazer in the hospitality industry, catering to the evolving needs and preferences of modern travelers while minimizing environmental impact.

Bag2Bag is an online hotel booking platform offering varied stay options which includes hourly stays and extended stays. Our accommodation options such as Hotels, Homestays, Resorts, Service apartments, Villas, Cottages, and Guesthouses offer comfortable stay along with food and beverages.

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Bag2Bag

Abun simplifies your SEO and content marketing strategy by giving the best keywords for your content covering various interests and needs of your target audience by understanding your website and business niche so your posts really speak to your visitors. Abun also takes care of featured image generation, posting on your WordPress blog and adding the right links, giving a visible boost to your website traffic.

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Abun

Fleet Stack is an innovative and robust self-hosted GPS software solution designed to revolutionize fleet management for businesses. It serves as a comprehensive tool that enables companies to efficiently monitor and manage their vehicle fleets with ease and precision.
At its core, Fleet Stack offers a one-touch setup, simplifying the traditionally complex process of installing and configuring GPS software. This streamlined approach eliminates the need for businesses to invest substantial resources and time in developing their own software or compromise data privacy by adopting white-label SaaS solutions.

### Tell us about yourself and your background? What did you do in the past?
I'm an entrepreneur and Software engineer (By Profession) who serves industry for GPS Tracking end to end solution. 

### How did you find the idea?
Once upon a time, there was a person who embarked on a journey to fulfill their dreams by starting a business. They utilized GPS software services in their business and toiled day and night, facing various struggles, yet steadily progressing towards success.

### Tell us about your company/work space?
Fleet Stack is a comprehensive and advanced GPS software solution designed for efficient fleet management. It offers a range of features and tools that empower businesses to monitor, track, and optimize their fleet operations in real-time. Fleet Stack stands out for its self-hosted flexibility, allowing users to host the software on their own servers, ensuring data control and privacy.

![Fleet-Stack2.jpg](/uploads/Fleet_Stack2_e45c4dabe6.jpg)

### Any other words do you like to share?
We Make It Easiest Just Deploy

Fleet Stack is an innovative and robust self-hosted GPS software solution designed to revolutionize fleet management for businesses. It serves as a comprehensive tool that enables companies to efficiently monitor and manage their vehicle fleets with ease and precision.

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